This is the most common question I hear. I asked myself the same thing in 2001 when I bought the book titled "Shackleton's Way." What I discovered is that Antarctic history stories are some of the most engaging, compelling and effective ways to illustrate business and selling principles for many reasons. The showcase story that my programs are build around is the Endurance story. In 1914, a team of 28 men led by Ernest Shackleton were the first group of men to attempt to cross the entire Antarctic continent on foot. The team became stranded for 2+ years before returning home. What they experienced in the Antarctic is much like today's business climate.